Sport has always been at the heart of what we do. We fuel our customers’ sporting passions on screen, and we support British sport from the elite to the grassroots.

Since our first live sports broadcast of Frank Bruno’s World heavyweight title challenge on Mike Tyson in 1989, Sky has transformed the way the nation watches sport – bringing greater choice, innovative programming, and better quality coverage into homes and venues across the UK and Ireland. Our investment injects hundreds of millions of pounds into British sport each year, which helps to provide funding for all levels of sport from grass roots to elite.

Click on the link to find out more about the contribution we make through our programming.

And our commitment doesn’t stop there. Through our sponsorships and partnerships we’re bringing the benefits of sport to more people of all ages and abilities, helping them get involved and get active.Click on the links below to find out more about our activities in each of these areas:

• Sky Sports Living for Sport
• Our partnership with British Cycling
• ECB’s Coach Education programme